Ideas4all. The ideas social network.

The Team

Ana María Llopis Founder and CEO of ideas4all

ideas4all was created by Ana María Llopis, founder of Openbank –Group Santander– (leading Internet bank in Spain and second in Europe at the time it was launched). Ana María has great experience in new technologies and the Internet, and was Chairwoman of Viaplus and Razona, as well as Executive Vice-President at Indra.
Ana María has a PHD from the University of California Berkeley in Materials Sciences Engineering Cum Laude and a BS In Physics and Minor in Mathematics from the University of Maryland Suma Cum Laude

Ana María Llopis is currently a non-executive President of DIA, a non-executive Director of Société Générale and of Service Point Solutions. She has been a non-executive Director of BAT and NED of the Supervisory Board of ABN AMRO Bank, until recently nationalized. She has also been NED of Reckitt-Benckiser and has held various management positions in companies such as P&G, Playtex, Schweppes, Banesto and Grupo Santander.

She is Founder of the Board of Uplaya.com Polyphonic, an American-Spanish start up, based in Savannah USA, dedicated to innovation in the music field. She is also vice- president of the José Félix Llopis Latin American Art Foundation, and has been a part of the Board of Consultants for Electronic Administration to the Spanish Ministry of Public Administrations, since 2006. Since 2010 in the Advisory Committee RSE Carolina Foundation and Sánchez Albornoz Foundation. She was one of the 10 members who wrote the new Code of Governance for Spanish listed Companies at the CNV Spain. 2006-2007

Ana María has received recognition and awards such as the International Women’s Forum “Women who make a difference” award 2007, in Chicago. Leader of the IWF leadership program 2007-2008, she was also mentioned by The Times as one of the 100 most influential executives in the UK, and, in 2005, The Mail ranked her 24th on its list of most influential women in the UK. She won Openbank's Award for Financial Executive of the year in 1995, and Institut Català de la Dona award in 1997, as well as Entrepreneur of the Year in 2001, etc.

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Ana Amelia Serrano Investors & Business Development Director at ideas4all

She graduated in Law at the Universidad Complutense and in Liberal Arts/Humanities at the Universidad CEU San Pablo. She did an international MBA at the IE Business School, after which she began her professional career as strategic consultant at Monitor Company, in Madrid and Los Angeles. Ana Amelia has always had an entrepreneurial spirit, passion for start-ups and for the Internet. During the first Internet boom in the 90’s, Ana Amelia was Director at Teknoland, one of the first Spanish companies dedicated to Design and Web Development for listed companies, later acquired by TERRA (TELEFÓNICA), and then Managing Director of its Internet Business Incubator. In 1999, Ana Amelia was co-founder and COO of a new business incubator /VC dealing with technology project s in Madrid. She was also partner and CEO of a small advertising, post-production and web design production company. She has recently taken part, as founding partner, in two other entrepreneurial projects: one in the field of software innovation for luxury hotel chains, the other in the field of high-end design furniture.

Fernando J. Echevarrieta Director of Development and Technology at ideas4all

Executive MBA (from IE) and Telecommunications Engineer (Madrid Polytechnic University). Multidisciplinary, with a passion for innovation and technology, but also for other fields such as ethology, archeology or theology, he was associate professor at the Universidad Pontifica de Salamanca and has published over 140 investigative articles. Throughout his career in the business sector, he has always moved between technology and business: technological consultant and project manager at Qarana, financial services manager at Razona (first of the three companies in which he worked together with Ana M. Llopis) and Indra Sistemas, responsible for the team of architectural offers in the latter, and product development manager (internet and paper) at Yell Publicidad. With clear enterprising interests, Echeva, still a student, became involved in a budding Junior-Company movement in Spain, through ITEM-Consulting, and founded Texware Comunicaciones S.L., of which he was also CEO. During his time as researcher at ETSI Telecomunicación, he also took part in the establishment of Agora Systems, a spin-off of Madrid Polytechnic University.

Ana Trullos Marketing Director

Graduated in Chemistry at the University of Santiago de Compostela (Spain), Organic Chemistry Post Graduate work at the University of Kent, Canterbury, U.K. Granted on International Marketing and Trade by the Madrid Chamber of Commerce at San Francisco (USA)
Internet Experience: Consors España (online broker of German origin): Marketing General Manager. Member of the Board and of the Executive Committee.
Open Bank (first telephone and Internet Bank and Broker in Spain): Strategy and Marketing General Manager.
Viaplus.com As strategy and Marketing manager of the first online store in Spain that did not survive the first crisis
Other Business experience:
Schweppes, S.A.: New Business and New Products Development Group Manager. Member of the European Committee of new products in London.
Banesto: Marketing Manager of Direct Marketing and Branch’s merchandising.
ICEX: Director of the Information and Analysis Division.
Procter & Gamble: Market Research Supervisor
As a freelance Strategy and Marketing consultant, during the last 5 years has worked for big brands such as CEPSA and Endesa (energy sector), esure (Internet insurance company), La Sexta (TV open channel), IKEA, Orange (Mobile Phones), and Master Card and Morgan Stanley (financial sector).

Enrique Ayuso Canals Commercial Director

Graduated in Engineering from the Polytechnic University of Madrid, has a Master's Degree in Commercial Management and Marketing from CESEM Madrid and a Diploma in Marketing Strategy from INSEAD Fointenebleau-París.
Expert manager and consultant, having held management positions in Consultancy firms: Financial Services Manager for INDRA Systems (2002-2004), Executive Director of Financial Services at RAZONA-Coverlink (2001-2002), Director of Price Waterhouse's Marketing Division (1986-90), as well as in banks and multinationals: Manager and member of the Board of Directors of Open Bank (1994-2000), Quality and Customer Services Manager for Banesto (1990-1992) and Associate General Manager for Marketing at Schweppes SA (1993-1994).
He was also Director of Human Resources for Open Bank and Vía Plus S.A.
Since 2005, he has worked as a freelance Consultant in various international projects.
He is an expert in the Internet, having launched the first on-line bank in Spain (Open Bank), and has also taken part, as consultant, in a large number of internet (Banc Sabadell, Caja Madrid, Santander Mexicano, Cahoot…), e-commerce (Vía Plus S.A.) and open innovation projects (Grupo Santader-Universia, Banc Sabadell, Vodaphone, Unión Fenosa, IBM…)

María Luisa Herencia Management and Accounting

Financial Director with over 15 years' experience in different sectors. Her experience has given her great operational and functional flexibility. Graduated in Economics and Business Administration from the Universidad Complutense in Madrid, and specialized in Finance at the University Center for Financial Studies, CUNEF. Her career has evolved through positions such as Financial Director at the EUROFORUM University Institute, Director of Operations at NETCONTENIDOS, S.A.

Her training has seen her particularly develop skills in implementation procedures, business plan design and financial control over projects, as well as the ability to supervise and motivate work teams.

Millán I. Berzosa Dircom and Community Manager

Journalist specialized in Economics, and Consultant with a 10-year career in printed and digital press, has worked in web projects since 1998. Graduated in Law (Universidad Complutense and UNED), has a Master's Degree in Financial Markets (IEB), Specialization in Journalism and Communication (Recoletos), Product Manager (Madrid Chamber, IFE) and Excellent Program at IESE Business School in Madrid. He is an outstanding presence in social networks and is one of the most reputed individuals in various rankings of reference in the Internet. He also plays an active role in economics and technology forums and organizes events related with communication, the Internet, law and universities. He was Director of Communication and Community Manager at Comunitae. During the four years he spent working at La Gaceta, he was Editor of Markets and Businesses and in charge of the Industry and Construction sectors. He was previously also in charge of content at Finanzas.com, which he kept in second place in the ranking of Spanish financial websites for four years.

Maritza Tortolero 2º Community Manager & Audio visuals

Graduated in Advertising in 1991, and developed her career in Audio-Visual Directing and Production, working for different production companies and cable TV channels. In 1993, she studied specialized courses in Film screenwriting, directing and production in Florida (USA). She then studied in Roberto Mata, Photography Workshop (Caracas, Venezuela) and in 1998 she began a professional career in Photography, publishing in various printed media, and exhibiting her work in different galleries and museums (Salón Arturo Michelena, Museo Alejandro Otero, Salón Aragua...). She has worked in Corporate Communication for companies, non-profit organizations and NGOs (Gente Nueva, Paz con Con Todo, Socieven, Amnesty International), in different areas such as public relations and image (press, video, photography), and event planning. She is founding member and president of ANDAR (Asociación Nacional de Artritis, Caracas Venezuela – National Arthritis Association).

María Mazariegos User Relations, contents and Blog

Graduated in Journalism from the Universidad Complutense in Madrid (Spain).
She began her career working at EFE, the Spanish Press Agency, but her true passion being the Internet, she soon began specializing in Digital Journalism, focusing on new tendencies in the Internet and Innovation. She is an active participant in many social networks and enjoys writing her personal blog, where she shares her interests. She is an excellent representative of the Net Generation and the 2.0 spirit.

Rafa García Ruby on Rails software architect

He began his career in IT when he was a child, the day his sister's present -a new computer-
was put in his room. From that moment on, he has always had computers around. Rafa studied
a superior grade formative course in IT System Management at I.E.S. La Mercé and Information
Systems Engineering at the Universitat de Barcelona. His enthusiasm for freeware has made
him cooperate on many open source projects, and he has worked in various companies and
studios in Barcelona, learning and always contributing what was required of him. He was
also part of the ASPgems team lead by Agustin Cuenca. A truly eager mind, that does not live
permanently connected to his computer, but rather likes to disconnect by practicing sports
such as capoeira, ice hockey and mountain climbing.

Adrián Pradilla Programming and IT

Graduated in Computer Engineering at University “Antonio de Nebrija” with honourable mention: “Mention Nebrija 2007”. Madrid.
Internet Experience: Project “I-PETER II (Intelligent Personalized English Tutoring Environment)”. Participation in social networks: Trivago, Linkedin, etc.
Before joining Ideas4all, Adrian was a very active ideator.
Other experience:
Senior Systems Analyst at Sociedad de Prevención de FREMAP, IBM and 20minutos.
Member of research Group “Artificial Intelligence Techniques for Linguistic Applications” (G87H31) UNED. Madrid.

Eduardo Martínez Echevarría Programming and IT

Bachelor's Degree in Physical Science from the Universidad Complutense in Madrid, majoring in Fundamental Physics.

His first contact with an Internet company was in 1995, at Lander Internet, the third Internet access supplier that appeared in Spain. Throughout his career, he has held positions such as Assistant Director at Citigate Sanchis or Planning and Reporting Analyst at Emergia Contact Center. In all of his professional activity, Eduardo has built a profile that has taken him from development responsibilities, to project/client management, as well as analysis, allowing him to expand his theoretical knowledge of the business, while also exploring its purely practical aspects. But, above all, it has allowed him never to be bored.

Leticia García de Ceca User Relations and content

Graduated in Journalism and in Liberal Arts/ Humanities at the Universidad CEU San Pablo. Currently pursuing a Phd in Modern Art History at the Universidad Complutense, Madrid.
Experience:
Interested in the possibilities and innovations that the Internet and the new technologies offer to Arts and Media; with professional experience in both fields.
Active Internet user, participating in numerous social networks, and a good representative of the Net Generation.

Vanesa Busto Web and Graphic Design

Bachelor's Degree in Fine Arts from Universidad Europea de Madrid.
Experience: Although the origin of her work is plastic arts, her activity in ideas4all has allowed
her to expand her knowledge of graphic and web design, and their application in 2.0 social
networks.

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Advisory Board

Brian Subirana

Professor Brian Subirana is affiliate at the MIT School of Engineering and also teaches at Business Schools regularly (MIT Sloan, IESE and INSEAD).
Before becoming a Professor he worked with BCG (The Boston Consulting Group).
Prof. Subirana obtained his PhD in Computer Science at the MIT Artificial Intelligence Laboratory and is an expert in applications of new technologies into the real world (e.g. eBusiness, mobile commerce, RFID/EPC). He has an MBA from MIT Sloan and a B.Sc./M.Sc. In Computer Science from the Polytechnic University of Catalonia.
Other research interests: Technology and operations; computational modeling of firms; activity based performance measurement of complex processes; industry transformation; e-Contracting; information technology and executive leadership; advanced learning technologies
On Board since July 2009.

Carlos Barrabés

e-commerce Spanish pioneer. Co-founder of barrabes.com, a specialized Ski and Mountain internet store, first online profitable store in Spain. Nowadays an Internet guru.
On board since March 2009.

Inés de Leopoldo

Information Technology, Telecommunication, Internet and New Media expert. Inés has developed her career at NCR, Telecom Argentina, La Nación – newspaper and, lately, at Telefónica Group where she was General Manager of Terra in both Latin America and Spain and her past post was Corporate Director at CEO’s office.
Currently she is external advisor of some international consultancy firms and member of the Advisory Board of 2 technology companies: ideas4all and Senseek.
On board since April 2009.

Jorge Mata

Founder of My alert 1999 personalized services via mobile phone. In 2001 My alert was purchased by Buongiorno listed in Italy
Founder and Chairman ob Berggi, inc. Located in Silicon Valley and offices in Beijing, Services and tools that will revolutionize the mobile 2.0 services.
Has been Board ,member of Companies in Silicon Valley Finland and Spain and is active investor to 15 technological start-ups. Previously Jorge worked art belle Labs US, Mckinsey Co Banco Santander and Broadvision
Jorge has been chosen twice in 1002 & 2002 technological pioneer for the Davos World Economic Forum. He is a Physic Major Universidad Autonoma Madrid and New York U MBA
On Board since July 2009.

Juan Carlos Usandizaga

Ex IBM President (Country General Manager for Spain and Portugal). Founder of Usandizaga & Canal Asociados, an e-headhunting and e-recruitment new company. Director of the Board of several companies, and co-founder of Lunatus.com, specialized in project integration in the culture, leisure and entertainment industry.
On board since April 2009.

Mercedes Domingo

Senior Consultant at The Extra Mile S.L., an investment and consulting company, she is founder and owner of FUNNYDOORS S.A.R.L., an emerging project that develops magnetic panels for use with kitchen appliances.
She began her career working in Marketing for pharmaceutical company BAYER (Spain). From there she moved on to SARA LEE, where she was Vice-president of the BIMBO division, and later she became President and General Director of EURODOUGH SAS (France), and finally General Director at SARA LEE, COFFEE AND TEA DIVISION.
Mercedes graduated and obtained her Master’s degree in Business Administration from ESADE, and has completed two International Management Programs from the Universität zu Köln and l'École des Hautes Études Commérciales.
She has been with us since June 2010.

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Board of Directors

Ángel Durández Adeva

Economics Graduate, Chartered Accountant.
Has carried out his professional career in the Auditing sector: Partner at Arthur Andersen.
Founding member of the Federation of Accountants and Auditors.
General Director and Board Member of Fundación Euroamérica, dedicated to the development of relations between the European Union and Latin America.
Currently:
President of Information and Control of Publications (OJD).
Independent Advisor to the Board of Telecinco.
Independent Advisor to the Board of Repsol.
Member of the Advisory Board of Iroko Films, Exponencial, DBP Consultants, Ambers & Co and FRIDE, among others.
Director of Arcadia Capital S.L.
Member of Foundations Germán Sánchez Ruipérez and Euroamérica.

Félix Ynduráin Muñoz

PhD in Physical Science, Universidad Autónoma, Madrid.
Permanent Professor in Physics of Condensed Matter, specialized in Solid States.
Has carried out intensive research with prolonged stays in different Research Centers: MIT, Xerox, IBM and the University of California, Berkeley in the United States, Cambridge University in the UK, the University of Paris Sud in France, and the Max-Planck Institute in Germany.
Over 120 scientific articles in internationally renowned publications, having obtained various scholarships and awards.
Management Experience:
Secretary General for Scientific Policy in the Spanish Ministry of Science and Technology.
General Directory of the Research Center in Energy, Environment and Technology (CIEMAT) of Spain's Ministry of Industry and Energy.
Advisor to CSIC, ENRESA, ENUSA and the Center for Oncology Research.
Member of the Advisory Committee of EURATOM, of the Advisory Committee of Sincrotón Catalán and Spanish representative at ESFRI.
Von Humboldt Research Award. 1 year in Germany, Max Planck Institute, in 1988.
In charge of the Spanish Delegation to the European Synchrotron Radiation Facility (ESRF) and member of the ESRF Council (1987-1993). In charge of the Spanish Delegation to the Institut de Laue-Langevin in Grenoble, for the use of neutrons in research (1987-1992). In charge of the Spanish Program MIDAS, with the support of Spanish Electric Utilities and the Inter-Ministerial Commission for Science and Technology, with the objective of promoting the development and application of Superconductivity in Spain (1988-1995).

Stanley Bendelac

Graduated in Business Administration from HEC (Paris).
Began his professional activity as entrepreneur, founding Advertising Agency Delvico (later purchased by the Bates Group), and Central Media (today Zenith Optimedia).
Ex President of Delvico Bates Spain, Chief Operating Officer of Bates Europe and Africa and Regional Director and President for Ibero-America.
International lecturer, and juror in many international advertising festivals.
Currently:
Independent Consultant for Companies, Investors and Funds.
Member of the Board of Directors and Advisors of various companies.
Lecturer.
In 2006, he published the best-seller “Never Tires La Toalla” (“Never Give Up”).
In 2008, he received an award for “Best Professional Career” in the advertising sector, given by Antonio Lebrija University.

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Special Advisor

Agustin Cuenca

Graduated in Computer Science at the Universidad Politécnica de Madrid, and European MBA by EAP (sponsored by Paris Chamber of Commerce). He has held several scholarships in research projects from Hewlett-Packard in San Diego, CA, USA and CISI Engineering in Sophia Antipolis, France.
Internet Experience: Started his relationship with Internet in 1987, first as a researcher and then from the business world.
Started several companies in Internet (ArteInversion, qarana solutions, Moobile Moonkey, ASPgems, Beruby.com) he specialized in linking technology and the business world being able to work with the top technicians as well as with business leaders.
CEO and founder of Qarana solutions he participated in most of the Internet banking projects in Spain, as well as worldwide (USA, Switzerland, Japan, Singapore, UK, France, Estonia, etc.)
Long time passion for the net and the innovation it fosters that shows at his blog http://blog.loscuenca.com. Agustin has being involved in the open source community since 1991.
Other Business Experience: Several research positions (INTA and GMV) linked to the aerospace industry and software engineering projects.